Home / LinkedIn optimization
The profile a recruiter finds, in words they searched for
A recruiter reaches your profile through a search box. BMR rewrites the four parts that search reads, from the resume you already built, so the person looking for what you did can find that you did it.
- Profiles rewritten
- 1,489By veterans and military spouses on BMR to date.
- People to be found among
- 1.3 billionLinkedIn's own published membership, September 2026. Source
- Parts BMR writes
- FourHeadline, About, each role, and the credential line.
- Cost
- FreeIncluded with every account, and editable as many times as you like.
Why the profile matters more than the resume here
A resume is sent. A profile is found.
The resume only works on jobs you applied to. The profile works on the ones you never saw, which is most of them.
Search reads words, not service
Recruiters type the civilian title. If your profile says "Platoon Sergeant" and they typed "Operations Supervisor", the match never happens, however qualified you are.
Veteran programs still need to find you
Plenty of large employers run veteran hiring programs. Being a veteran is not the hard part; being findable as one who does their job is.
It works while you are asleep
The one part of a job search that runs without you, which matters most while you are still serving and cannot take calls.
The four parts BMR rewrites
Each one is generated from your resume and your target role, then handed to you to edit before it goes anywhere.
1The headline
The line under your name, and the line search results show. It carries the target title plus what you actually did.
- Target job title, in the words the job postings use
- One or two results with numbers on them
- Certifications and clearance if you hold them
- Your branch, at the end, where it reads as credibility rather than as the whole identity
Operations Manager | Led $50M logistics operations | 99.8% on-time delivery | Lean Six Sigma Black Belt | Army veteran
2The About section
The paragraphs where the career change gets explained, in first person, the one place on the profile it belongs.
- Open on what you do now, not on what you are leaving
- Translate the achievements into business terms
- Work the target keywords in as sentences, not as a list
- Close by saying what you are looking for
3Every role in Experience
Each position rewritten with a civilian title, the scope you carried, and results. This is the section recruiters actually read once they open you.
- Military titles become their civilian equivalents
- People managed, budget held, systems run
- The language of the jobs you are targeting, not of the unit you served in
4The credential line
The short suffix after your name for the letters you earned: PMP, Security+, and the rest. Small, and it changes what search matches.
The parts you do yourself, and how
BMR does not touch these. They still matter, so here is the short version.
The photo
A clear headshot, face filling most of the frame, plain background. Out of uniform, unless you are targeting defense, where it reads as fluency rather than as nostalgia.
Skills
Add the ones the postings you want actually name, and pin the three that matter most for your target role. Endorsements from people who saw you do the work are worth more than volume.
Recommendations
Three to five, from supervisors and peers who can speak to specific work. Tell them what you would like highlighted; most people appreciate the steer.
Open to work
Turn it on, and set the target titles and locations. BMR also writes the announcement post if you want to say it out loud rather than only in settings.
Headlines, before and after
The default LinkedIn headline is your job title at your employer. For someone leaving the service, that is the worst possible line.
Army logistics NCO
Before
Platoon Sergeant at United States Army
Matches no civilian search anyone runs. No scope, no results. Reads as a current job you are not leaving.
After
Operations and Logistics Manager | $15M inventory | Fulfilment time down 30% | Army veteran
Leads with the title the postings use. Two numbers from the record. Service is credibility at the end, not the headline.
Navy information systems technician
Before
IT2 (Information Systems Technician) | US Navy | TS/SCI
Rate code first, which nobody searches. Clearance stated as an acronym. No indication of what the work was.
After
Cybersecurity Analyst | Network security for 5,000 users | Active Top Secret clearance | Security+ | Navy veteran
The target role is the first thing read. Scope, in a number. Clearance and certification spelled out, where search can match them.
Questions
Does BMR post to LinkedIn for me?
No. It writes the text and you paste it in. Nothing is connected to your LinkedIn account and nothing is published on your behalf.
What does it write from?
Your resume in BMR: the roles, the accomplishments, the skills and certifications you already entered or that were pulled off your uploaded documents. It does not invent a number your record does not carry.
Should I say I am a veteran on my profile?
Yes, at the end of the headline and in your experience. Plenty of employers search for it deliberately. The thing to avoid is leading with it, because the first line has to say what you do.
What about the parts BMR does not write?
The photo, skills, recommendations and the open-to-work setting are yours. The chapter above says what to do with each one.
Is it free?
Yes. LinkedIn optimization is included with every free account, alongside two tailored resumes and two cover letters.
Can I regenerate a section if I do not like it?
As many times as you want, and you can edit the text directly. Nothing saves to your profile until you paste it there yourself.
Be findable for the job you want next
Build the resume first, then the profile comes from it: headline, About, every role, and the credential line, in the words the search box is expecting.
Veterans Who Optimized Their LinkedIn
Kenneth, Colonel (O-6), Air Force
Consulting and Strategy
“I have explored your website and I applaud your ingenuity in designing the website. It is sorely needed by recent retirees and separators from the mil…”
Katelyn, Major (O-4), Air Force
Project Management
“I loved the ability to create tailored resumes with this subscription and I used the interview question feature as well. I 100% recommend your product…”
Ken, Colonel (O-6), Air Force
Consulting and Strategy
“Yes, I accepted a position with (Redacted) supporting (Redacted) at (Redacted) in (Redacted). The subscription was great and the resume generator exc…”