Visibility on LinkedIn
If you're Transitioning Military, a Vet, or MilSpouse and are new to LinkedIn there are a couple of things to consider concerning visibility, as you begin to navigate the platform. You'll want to ensure that it's easy for people to find you and see your profile both on and off LinkedIn.
Being Found
The primary purpose of being on LinkedIn is to be found by employers and professional networking contacts. One of the best ways to ensure that you can be found by others who want to contact you professionally is to be sure that your Privacy Settings are fully visible to the Public. This means that if someone searches your name in their browser, a more complete version of your profile will appear external to LinkedIn. It also means that when people who are outside of your LinkedIn network search for your name there, your profile will be fully visible.
Recruiters, headhunters and hiring managers use LinkedIn to find candidates. Being visible helps them locate your profile! Even if you apply for a role and are a great match, staffing professionals are going to use LinkedIn to find out more about your viability as a candidate before contacting you.
Being Seen
When you're first starting on LinkedIn, being seen is important because your network will be small, and you'll want to maximize the number of people who can see your profile outside of your fledgling network. Your goal is to strategically build your professional network to engage in conversations, informational interviews, and gain knowledge about organizations and potential roles of interest.
Accordingly, you want people to readily see who you are when you reach out to them. Likewise, visibility facilitates new connections reaching out to you because people can see more detail.
You can follow the instructions via the LinkedIn Help Center to manage and set your visibility preferences. Make sure your visibility is fully open to the "Public", allowing your profile to be more fully visible to those who search on external sites.
Conclusion
Your primary purpose for being on LinkedIn is to be found. Being visible increases your chances. One of the best ways of maximizing your visibility is ensuring that your profile can be easily found both on and off of LinkedIn. By making sure your privacy settings are fully visible to the public, it will be easier for those who are outside of your network to find your profile and learn more about you.
About the Author
Lynn Eskite-Tant is a Licensed Clinical Social Worker (LCSW-C) and certified career transition coach specializing in military career transitions. With a Master's degree in Social Work focused on military service members and families from University of Maryland Global Campus, she brings deep expertise in helping veterans navigate their job search. Lynn volunteers as a Career Readiness Coach with FourBlock and mentors through MilMentor, demonstrating her commitment to the veteran community. She holds additional certifications including Certified Clinical Trauma Specialist (CCTS-I), Job & Career Development Coach (JCDC/JCTC), and Veteran Ready Healthcare Provider. Her unique combination of clinical social work expertise and career coaching credentials allows her to address both the practical and emotional aspects of military-to-civilian transitions.
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