Home / Elevator pitch generator

The answer to "so what did you do?"

Someone asks what you do, and eight years of service compresses into a shrug or a job code. This writes the version that works: thirty seconds, sixty, or ninety, out of the record you already uploaded.

Write my pitch The three lengthsFree to start, and included with every account.

Lengths: Three30, 60 and 90 seconds, because the room decides which one you need.
30 seconds is: 75 to 90 wordsWhat the generator writes to. The others scale from it.
Written from: Your own recordRoles, accomplishments, education, skills and certifications already in your resume.
Veterans on BMR: 24,538Service members, veterans and military spouses with an account.

Three lengths, three different rooms

Same story, cut for the time you actually have. The generator writes each one to a real word count rather than to a feeling.

Thirty seconds, 75 to 90 words

A hiring fair, a hallway, the person next to you at a networking event. What you do, the strongest proof of it, and what you are looking for. Nothing else fits.

Sixty seconds, 150 to 180 words

"Tell me about yourself" at the top of an interview. Room for the arc: what you ran, what it produced, why you are moving, and what you want next.

Ninety seconds, 225 to 270 words

A panel, a long introduction, a recorded video question. Room for a second example and for the transition to be explained rather than asserted.

What goes in it, in order

The shape the generator writes to. Worth knowing so you can tell when a draft is wrong.

1What you do now, in civilian words
Not the rank, not the MOS. The role a listener could hire.
I run logistics operations. Most recently for an 800-person organisation across the Pacific.
2The proof, with a number on it
One achievement, from your record, that makes the first sentence credible.
I moved $24M of equipment through two workups and a deployment with zero loss findings.
3The bridge
Why that work applies to the thing you are moving into. This is the sentence most people skip, and the one that makes the pitch land.
4What you want
Name the role and the sector. Vague asks get vague help, and the person listening usually wants to help.
End on the ask, not on a summary. A pitch that stops without asking is a monologue.

Thirty seconds, before and after

Marine logistics officer

Before

I was a 0402 in the Marine Corps for eight years. I did supply and logistics stuff, mostly at the battalion level, and I got out last year. Now I am looking for something in that area, or honestly anything operations related.

Opens on a code and on leaving. No number anywhere. "Honestly anything" tells the listener not to bother.

After

I run logistics operations. In the Marine Corps I owned the supply plan for an 800-person organisation, moved $24M of equipment through two workups and a deployment, and came out of three inspections with zero loss findings. That is the same problem a distribution network has, at a smaller risk tolerance. I am looking for an operations manager role in freight or fulfilment on the West Coast.

A hireable role in the first four words. Three figures, all from the record. The bridge is explicit, and the ask is specific.

What goes wrong

Starting with the rank

Rank means something precise to about one percent of the people you will meet. Lead with what you did.

Reciting the resume

Every assignment in order is a career history, not a pitch. One role, one number, one bridge.

No ask at the end

The listener has to guess what would help. Most of them will not guess, and the conversation ends politely.

Apologising for the transition

"I know I do not have direct experience" is the sentence people remember. Cut it; the bridge does that job properly.

One pitch for every room

Ninety seconds at a hiring fair is too long; thirty on a panel is a shrug. Have all three, and know which one you are in.

Questions

What does it write from?

Your resume in BMR: work experience and accomplishments, education, skills and certifications. If those are thin, the pitch is thin, so build the resume first.

Can I aim it at a specific role?

Yes. Give it the target role and the pitch is written towards that, including which of your achievements it leads with.

Which length should I use?

Thirty for a hiring fair or a hallway. Sixty for "tell me about yourself". Ninety for a panel or a recorded question. Generate all three once and you will have them when it matters.

Should I memorise it?

Learn the four beats, not the words. A memorised paragraph sounds memorised. Knowing the role, the number, the bridge and the ask lets you say it naturally at any length.

Will it make up an achievement?

No. It writes from what is in your record, which is why it is worth entering the numbers you actually have before you generate.

Is it free?

Yes, included with every account alongside two tailored resumes, two cover letters and the LinkedIn rewrite.

Have the answer ready before someone asks

Build the resume, name the role, and pick a length. The pitch comes back in your own facts, in the shape above, and you edit it from there.

Write my pitch

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