Why Do Veterans Succeed in Sales Careers?

Sales gets a bad reputation with veterans because the word "salesperson" conjures images of used car lots and cold calls. But professional sales, especially in tech, medical devices, industrial equipment, and B2B services, is a career where military veterans consistently outperform their civilian peers. The reason is straightforward: the skills that make you effective in the military are the same skills that close deals.

I know this firsthand because I made the move from federal logistics into tech sales. The transition felt unnatural at first because I had never thought of myself as a "sales guy." But within months, it became clear that the military had trained me for exactly this kind of work. Building relationships with stakeholders, presenting solutions under pressure, managing a pipeline of opportunities, and following through on commitments are all things veterans already know how to do.

This article covers why veterans make strong sales professionals, which sales roles pay well, how to position your military experience on your resume, and what the transition into sales actually looks like from someone who has done it. If you have ever dismissed sales as "not for me," give this a read before you decide.

What Military Skills Transfer Directly to Sales?

The overlap between military service and professional sales is larger than most veterans realize. Here are the specific skills that carry over and why they matter in a sales environment.

Mission Planning Becomes Deal Strategy

In the military, you plan missions by identifying objectives, assessing resources, building a timeline, and briefing your plan to leadership. Sales works the same way. Every deal starts with a goal (closing the account), requires research (understanding the client's problems), follows a timeline (the sales cycle), and involves presenting your strategy to your sales manager. The mental framework is identical. You are just replacing military terminology with business language.

Briefing Leadership Becomes Client Presentations

If you have ever briefed a commanding officer, you already know how to present to a CEO. Military briefings demand clarity, brevity, and the ability to answer hard questions without stumbling. Client presentations in sales require the exact same skills. You stand in front of decision-makers, explain how your product solves their problem, and handle objections on the spot. Veterans who have briefed flag officers tend to handle boardroom pressure without breaking a sweat.

Discipline and Follow-Through

Sales is a grind. The best salespeople are not the most charismatic. They are the most disciplined. They follow up when they say they will. They update their CRM after every call. They prepare for meetings instead of winging it. They prospect consistently, even when they already have deals in the pipeline. This kind of discipline comes naturally to veterans because the military drills it into you for years.

Handling Rejection

Sales involves hearing "no" constantly. Many civilian salespeople struggle with rejection because they take it personally. Veterans tend to handle rejection better because the military puts you through situations that are far harder than losing a deal. When you have experienced real adversity, a prospect saying "we went with another vendor" does not feel like the end of the world. You learn from it and move to the next opportunity.

Dominic Landed a Six-Figure Role
With a Top Defense Firm.

"The most effective resource I used in my transition."
— Dominic, E-7, Marines

Read their story →

Federal (USAJOBS) & private sector formats Translates military jargon into civilian language Tailored to each job — not a generic template

Get My Free Resume

2 free tailored resumes, cover letters & LinkedIn optimization

Which Sales Roles Pay the Most?

Not all sales jobs are created equal. The highest-paying sales roles are in industries where the products are expensive, the sales cycles are long, and the relationships matter. These are exactly the roles where veterans excel.

Defense contracting sales is worth special attention for veterans. If you hold an active security clearance, you can sell products and services to agencies and commands that civilian salespeople cannot even access. Your clearance, combined with your understanding of military procurement processes, makes you the ideal person to bridge the gap between defense contractors and their government clients.

How Do You Break Into Sales With No Sales Experience?

This is the most common objection veterans raise: "I have never sold anything." But you have. You just did not call it selling. Every time you convinced your chain of command to approve a resource request, you sold an idea. Every time you wrote a justification memo for new equipment, you built a business case. Every time you mentored a junior service member on why a task mattered, you persuaded someone to buy in.

Start as a Business Development Representative

The standard entry point into professional sales is a Business Development Representative (BDR) or Sales Development Representative (SDR) role. These positions focus on prospecting and setting meetings for senior account executives. BDR roles at tech companies typically pay $50K-$70K base salary plus commission, with on-target earnings of $70K-$100K in the first year. More importantly, they provide structured training in sales methodology, CRM tools, and industry knowledge.

Most tech companies have formal BDR-to-Account Executive promotion paths that take 12 to 18 months. This means you can go from zero sales experience to earning six figures as a full account executive within two years. For a career that requires no degree and no prior sales experience, that trajectory is hard to beat.

Sales Training Programs for Veterans

Several organizations run free sales training programs specifically for veterans. Shift.org, Veterati, and Hiring Our Heroes all connect veterans with sales career opportunities. Some tech companies run veteran-specific hiring cohorts that include paid training and guaranteed job placement. These programs exist because companies have figured out that veterans make excellent salespeople, and they want to recruit them before competitors do.

How Should You Position Your Resume for Sales Roles?

Your sales resume needs to do one thing above all else: prove you can produce results. Sales managers hiring for their teams want to see numbers, outcomes, and evidence that you can perform under pressure. Your military experience is full of these examples. You just need to translate your military experience into business language.

Focus on achievements that show revenue impact, cost savings, team leadership, and stakeholder management. Every bullet on your resume should answer the question: "So what?" If you managed a supply chain, how much was it worth? If you led a team, how many people? If you improved a process, what was the measurable result?

BMR's resume builder can help you make this translation automatically. Paste a sales job posting into the tool, and it will tailor your military experience to match the role's requirements. It handles the jargon translation so you can focus on choosing the right experiences to highlight. The free tier includes two tailored resumes, which is enough to apply for your first BDR roles.

What Should You Expect in Your First Sales Role?

Your first 90 days in sales will feel uncomfortable. You will make cold calls and get hung up on. You will send emails that nobody responds to. You will sit through sales training and wonder if you made the right decision. This is normal. Every successful salesperson went through this phase, including those who now earn $200K or more per year.

The veterans who succeed in sales are the ones who treat the learning curve like a training pipeline. You study the product, learn the market, practice your pitch, and execute the process. The methodology is no different from learning any military skill. Repetition, coaching, and deliberate practice will get you to competence faster than raw talent alone.

Within six months, the discomfort fades. You start closing deals. Commission checks start hitting your account. Within 12 to 18 months, top-performing BDRs get promoted to account executive roles where the earning potential doubles or triples. The career path in sales is as fast as you want to make it because your income is directly tied to your performance, not your tenure or a GS pay scale.

Is Sales the Right Career for Your Transition?

Sales is not for everyone, and that is fine. If you need a predictable paycheck with zero variability, commission-based compensation will stress you out. If you dislike talking to people or find rejection deeply personal, the daily grind of prospecting will wear you down. Be honest about your personality and financial situation before committing.

But if you are competitive, disciplined, and motivated by earning potential that has no ceiling, sales could be the best career decision of your military-to-civilian transition. No other career offers the combination of no degree requirement, fast promotion timelines, and six-figure earning potential that professional sales provides.

Start by updating your resume to highlight results, leadership, and stakeholder management. Use strong action verbs that show impact, not just responsibility. Look into BDR roles at tech companies, defense contractors, or any industry where your military knowledge gives you a leg up. Check out BMR's career crosswalk tool to see which sales roles match your MOS, rating, or AFSC. The skills are already there. You just need to point them at a quota.

What Does a Typical Day in Sales Look Like for a Veteran?

Understanding the daily reality of a sales role helps veterans decide if the career fits their working style. A typical day for a BDR or SDR starts with prospecting: researching target accounts, sending personalized emails, and making outbound phone calls. Most companies expect 50 to 80 activities per day (calls, emails, and LinkedIn messages combined). This prospecting block usually fills the morning.

Afternoons typically involve discovery calls and meetings with prospects who responded to your outreach. These calls follow a structured framework where you ask questions to understand the prospect's challenges, then position your product as a solution. Veterans tend to excel at discovery calls because the format mirrors military briefing and debriefing processes. You ask targeted questions, listen carefully, and synthesize information into actionable insights.

Account executives, the role above BDR, spend more time on product demonstrations, proposal writing, and negotiation. Their days include fewer cold calls and more strategic conversations with decision-makers. The progression from BDR to AE mirrors the military career path from executing tasks to managing strategy. Both require mastering the fundamentals first before earning the responsibility to run larger, more complex operations.

CRM management is the administrative backbone of every sales role. You log every call, email, and meeting in a system like Salesforce, HubSpot, or similar tool. Veterans who are disciplined about CRM updates outperform peers who skip this step because accurate data helps you forecast your pipeline and plan your week more effectively. Think of your CRM as your operational tracker. The discipline to keep it current is the same discipline that kept your military logs accurate.

How Do Veterans Move From Sales Into Sales Leadership?

One of the strongest draws of a sales career is the clear promotion path into management and leadership. Sales managers typically earn $130,000 to $200,000 or more, and the path from individual contributor to manager takes two to four years at most companies. Veterans have an advantage in this progression because sales leadership requires the same skills that military leadership demands: coaching team members, setting expectations, tracking performance metrics, and holding people accountable to standards.

The transition from individual sales rep to sales manager mirrors the military progression from team member to team leader. You stop carrying your own quota (or carry a reduced one) and become responsible for your team hitting their collective targets. You spend your days coaching reps on their calls, reviewing pipeline data, and removing obstacles that prevent your team from closing deals. If you enjoyed leading soldiers, sailors, airmen, or Marines, you will find sales leadership similarly rewarding.